7UP to launch lime-led brand refresh in mid-August
7UP says it is rolling out a lime-led reformulation and refreshed identity across several products as part of its first major brand evolution in more than 15 years.
7UP says it will begin a nationwide rollout in mid-August of a lime-led reformulation and refreshed brand identity, which the company calls its first major evolution in more than 15 years.
In a PR Newswire release dated Aug. 10 from Frisco, Texas, 7UP said the debut product is called 7UP Lime Lemon. The company said the lime-forward profile will also be applied to 7UP Regular, 7UP Zero Sugar, Cherry 7UP and Cherry 7UP Zero Sugar. The rollout is set to begin nationwide wherever 7UP products are sold.
The company said the refreshed visual identity will include a vertical logo, bolder colors, a more distinctive design and a new Lime Lemon designation. It also said the brand is returning to its “Original Uncola” roots, a reference to the soda’s 1929 launch.
7UP said the relaunch will be supported by a multiplatform campaign called “Flip the Sip.” The company said the campaign will include social storytelling, cultural moments and in-store experiences nationwide.
Drew Panayiotou, chief marketing and innovation officer at Keurig Dr Pepper, said in the release that the move is “a bold reinvention” of one of America’s most iconic soda brands. He said giving lime the spotlight is meant to “rewrite the rules of the lemon lime category,” and described the brand as a “modern disruptor.”
Background in the release said 7UP’s current portfolio includes Regular, Zero Sugar, Cherry and Tropical. It also described Keurig Dr Pepper as a beverage company with more than 150 owned, licensed and partner brands, with businesses in North American refreshment drinks and global coffee.
The release said the new look and formula will appear across the 7UP lineup beginning in mid-August. It did not give further timing for each product or say whether the changes will reach all stores on the same day.
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Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.
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