Corporate

7UP to launch lime-led brand refresh in mid-August

Atlas Watchline · August 10, 2026

Key facts

What happened

7UP says it is making its first evolution in over 15 years

Key facts

Why it matters

The company says the evolution is centered on a lime-led reformulation

Key facts

The details

7UP says it is redefining the $5 billion lemon-lime category

Atlas Watchline

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7UP says its first major brand evolution in more than 15 years will begin nationwide in…

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