Surfshark completes majority-stake acquisition of Optery
Surfshark says Optery will remain autonomous after the deal, while the privacy firms keep separate teams, clients and technical systems.
Surfshark says it has completed its acquisition of a majority stake in Optery and plans to keep the data-removal company operating independently.
What happened
Surfshark said on Sept. 8, 2026, that it completed the acquisition of a majority stake in Optery, a US-based data removal company. Optery will continue to operate as a standalone business, according to the announcement.
Context and background
Surfshark said the deal adds another privacy-focused brand to its cybersecurity portfolio. The company said the move expands its ability to help users remove personal information from search engine results, data brokers and people-search sites.
Surfshark described itself as a cybersecurity company with privacy and security brands including Incogni, Ironwall and HeyPolo. The company said the brands will remain independent and autonomous, with separate teams, client bases, technical architectures and features.
Surfshark said Optery brings scanning technology, screenshot reporting and US data broker coverage. It also said this is its second strategic acquisition, following its 2024 purchase of Ironwall, which it described as a data-removal service for public sector officials, government employees and executive teams.
According to Surfshark, the company is headquartered in the Netherlands and has offices in Lithuania, Poland and the US. The release also said Surfshark has been recognized by CNET and TechRadar and included in the FT1000 ranking.
What officials said
In the release, Surfshark founder and chairman Vytautas Kaziukonis said the acquisition fits the company’s goal of giving people more control over personal data. Optery CEO and founder Lawrence Gentilello said the deal supports Optery’s work in data removal. Incogni CEO Darius Belejevas also commented in the announcement.
What happens next
Surfshark said Optery will keep operating independently after the transaction, with no change to its separate team and product structure. The company did not say in the release whether it plans any additional acquisitions.
Sources
Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.
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