SNS Insider projects AI watermarking market will reach $5 billion by 2035
A GlobeNewswire press release from SNS Insider forecasts rapid growth for AI watermarking tools used in content provenance, authentication, copyright protection and manipulation detection.
SNS Insider said the global AI watermarking market was valued at $520.50 million in 2025 and could reach $5,040.94 million by 2035.
What happened
SNS Insider said in a GlobeNewswire press release dated July 24, 2026, that the global AI watermarking market is set to grow as generative AI expands and demand rises for ways to identify, authenticate and protect digital content.
The research firm said the market is expected to grow at a compound annual growth rate of 25.49% during the forecast period. The figures are SNS Insider estimates published in a company press release and have not been independently confirmed in the brief.
Why it matters
AI watermarking refers to techniques that embed signals in digital content so the content can be traced, authenticated or checked for manipulation. The SNS Insider release says the technology addresses content provenance, transparency around AI-generated media, ownership verification and copyright protection.
The release also says governments are imposing tougher AI rules and that watermarking is being promoted within organizations. It does not provide independent regulatory findings in the brief, so those points are attributed to SNS Insider.
Key figures
North America led the market in 2025 with about 37.70% of global revenues, according to SNS Insider. The release said the U.S. AI watermarking market was valued at about $176.94 million in 2026 and is projected to reach $1,334.53 million by 2035, with a CAGR of 24.60%.
Europe’s market was valued at about $130.0 million in 2026 and is projected to reach $1,170.0 million by 2035, according to the release. SNS Insider said Asia Pacific is expected to post the fastest regional CAGR, at about 27.43%, and described China as dominant in that region.
By technology type, invisible watermarking held about 61% of global revenue share in 2025, while hybrid watermarking is expected to grow the fastest during the forecast period, the release said. Non-reversible watermarking accounted for around 66% of market share in 2025, while reversible watermarking is expected to grow fastest.
By use case, authentication and security accounted for about 42% of the market in 2025, according to SNS Insider. The firm said copyright protection is expected to have the highest growth rate through 2035. Media and entertainment held roughly 31% of total market share in 2025, while BFSI — banking, financial services and insurance — is expected to be the fastest-growing end-user category.
Background and context
The release cited several company and product developments as context for the market. It said Google LLC introduced SynthID in October 2024, embedding invisible watermarks into AI-generated images, videos, audio and text. It also said Google DeepMind, Adobe and AWS expanded AI content authentication capabilities in October 2024.
SNS Insider also cited Adobe’s April 2025 expansion of Content Credentials through invisible watermarking technology. These examples are presented in the release as market context, not as independently verified reporting in the brief.
What the company said
SNS Insider said AI watermarking supports content provenance, authenticity checks, manipulation detection, transparency, ownership verification and copyright protection. The release tied those uses to generative AI growth and concerns about disinformation and copyright issues.
What happens next
The release’s main forecast runs through 2035, when SNS Insider projects the global market will reach $5,040.94 million. Its regional outlook points to continued growth in North America, the U.S. and Europe, with Asia Pacific expected to grow at the fastest rate cited in the release.
Sources
Editorial note: This article was prepared with AI assistance and requires editorial review before publication.
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