Planet Fitness investors may join securities class action, law firm says

A law firm said on Aug. 10 that investors in Planet Fitness, Inc. may be able to join or lead a securities class action over allegations that the company made misleading statements about a Black Card price increase rollout, its growth outlook and a member-join campaign.

Schall Brown & Schwartz LLP said the case involves Planet Fitness shares traded on the New York Stock Exchange under the ticker PLNT and covers purchases made between Nov. 6, 2025, and May 6, 2026. The release said the suit alleges violations of Section 10(b), Section 20(a) and SEC Rule 10b-5.

The law firm said the complaint, as summarized in its release, accuses Planet Fitness of failing to effectively roll out a national price increase on its Black Card offering, overstating its growth outlook and exaggerating its ability to drive new member joins through its existing market campaign.

The release said shareholders who bought PLNT during that period may be entitled to compensation without out-of-pocket fees or costs, and that investors can contact the firm about recovering losses or seeking lead plaintiff status.

The release also said appointment as lead plaintiff is not required to take part in any recovery. It added that the class has not yet been certified and that absent class members may take no action.

Planet Fitness was not quoted in the release. According to the release, the named contacts at Schall Brown & Schwartz are Brian Schall and David Schwartz. The firm listed its address as 2049 Century Park East, Suite 2460, Los Angeles, CA 90067, with phone number 310-301-3335, website www.schallfirm.com and email [email protected].

The release said the deadline referenced in its headline is Sept. 14, 2026, for investors to contact the firm about the chance to lead the lawsuit.

Sources

• PR Newswire release text

Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.