Parks Associates says cybersecurity is a top factor in multifamily proptech vendor selection
Parks Associates says brand reputation tied to cybersecurity and data privacy is a key factor for multifamily owners and operators evaluating proptech vendors.
Parks Associates said multifamily property owners and operators are placing more weight on vendors with strong cybersecurity and data privacy reputations as it promotes its Smart Spaces 2026 conference and new research on multifamily technology adoption.
The research firm said more than one-third of U.S. internet households live in multifamily settings, which it said equals more than 41 million connected households. It also said 42% of apartment and condo residents are interested in in-unit smart home devices, while fewer than 10% say their community currently provides them.
Parks Associates said it surveyed multifamily dwelling, or MDU, owners and operators nationwide on proptech deployment plans, decision-making and outcomes. In the release, the firm said brand reputation, especially around cybersecurity and data privacy protection, is a key vendor-selection factor. It said 56 companies ranked that factor as the second most important when evaluating vendors.
The company said its fourth annual Smart Spaces: Apartments, Hospitality, and Community Living conference will take place Sept. 15-16 at the Hilton Dallas/Plano Granite Park in Plano, Texas. Parks Associates said the event will bring together real estate and property owners, service providers and tech executives to examine broadband technology investments in the multifamily real estate market.
Mindi Sue Sternblitz-Rubenstein, vice president of marketing at Parks Associates, said the company is seeing a renewed focus on cybersecurity and data protections as consumers add more connected devices in homes, apartments and condos. She said cybersecurity and data protections are an important topic at Smart Spaces.
Parks Associates also said it will host a virtual round table, Scaling Multifamily Technology Across the Portfolio, on Sept. 10 in partnership with Calix. The company said registration is open and listed sponsors that include Allegion, Calix, Cambium Networks, Chamberlain Group, DOOR, Gentex, Johnson Controls, Kwikset, Realpage, SkyBell, Z-Wave Alliance and Zyxel Communications.
The release was dated Aug. 26, 2026, and said the firm is taking interview and data requests through Sternblitz-Rubenstein.
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