Jollibee opens first California franchise restaurant in Roseville

Jollibee opened its first franchise restaurant in California on Aug. 7 in Roseville, the company said. It is the first site under a 24-unit development agreement covering Northern California, Nevada and Texas.

The restaurant at 1913 Douglas Blvd. adds to the chain’s U.S. expansion and to a North American system Jollibee says now includes more than 100 locations.

According to the release, franchisees Sanjive Datta and Ajay Chopra will lead the expansion, with Operating Partner Paul Avila supporting the effort. The next openings are planned for Fort Worth and the Sacramento area, and the company expects to open two to three restaurants a year beginning in 2028.

Jollibee also pointed to its long presence in California. The company said it first entered Northern California in 1998 with a restaurant in Daly City and recently opened a Downtown San Francisco location. It said its North American system has an average unit volume of $4.9 million.

The release also cited corporate figures for Jollibee Foods Corporation, saying it operates 20 brands and has more than 10,700 stores and cafés across 33 countries. It said USA TODAY named Jollibee the “Best Fast-Food Fried Chicken in America” for the third consecutive year in July 2026 and referenced TIME100 recognition.

Beth Dela Cruz, president of Jollibee North America, said the Roseville opening is “an exciting milestone” and said it reflects momentum behind the company’s franchising program.

Jollibee said the Roseville site is the first of the 24 locations covered by the development deal. The company did not provide a public opening schedule for the remaining restaurants beyond the next planned sites and the annual pace it expects to reach in 2028.

Sources

• PR Newswire release: Jollibee debuts its first franchise restaurant in California, advancing U.S. growth strategy

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