Integrity partners with LIT Financial to support agent growth
Integrity announced a partnership with LIT Financial aimed at supporting growth, agent recruitment and training. Financial terms were not disclosed.
Integrity, LLC said Aug. 6, 2026, that it has partnered with Leaders in Training Financial, or LIT Financial, in a deal intended to pair Integrity’s technology and support platform with LIT’s agent-development model.
The companies said the partnership is designed to support LIT Financial’s growth and help it recruit more agents. Integrity said the arrangement centers on its technology, resources and infrastructure, including IntegrityCONNECT and Ask Integrity.
What the partnership includes
Integrity described itself in the release as a Dallas-based distributor of life and health insurance and a provider of wealth management and retirement planning solutions. LIT Financial was described as an independent marketing organization based in Houston, led by Marcelo and Gabriela Vargas.
According to the release, LIT Financial offers life insurance and annuity products nationwide and uses weekly training and ongoing career development. The company said the partnership gives it access to Integrity’s tools and support as it works to expand.
Integrity said IntegrityCONNECT is a proprietary platform that streamlines quoting, application, enrollment, leads, customer relationship management and policy management. The company also said Ask Integrity is an AI-powered, voice-activated digital assistant that can provide prompts, coverage recommendations and policy reminders.
What the companies said
Marcelo Vargas said the partnership gives LIT Financial the structure, resources and scale to leave a legacy, and said IntegrityCONNECT’s lead-generation and client-communication tools have already had an effect on the business.
Gabriela Vargas said Integrity is committed to ongoing innovation, AI-first systems and agent support resources. Patrick Bet-David said the LIT Financial team will benefit from Integrity’s technology and infrastructure platform to scale, recruit more agents and reach more families.
Integrity said the partnership fits its broader effort to help people protect their life, health and wealth. The release also said LIT Financial is committed to protecting families and developing leaders.
What happens next
The companies did not announce any timeline, transaction value or regulatory steps in the release. Further details may come from future company statements.
Sources
Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.
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