FTC extends comment period on proposed personalized pricing policy
The FTC extended the public comment deadline for its proposed policy statement on personalized pricing to Sept. 25, 2026.
The Federal Trade Commission has given the public seven more days to comment on a proposed enforcement policy statement about personalized pricing.
What happened
The Federal Trade Commission extended the public comment period for its proposed enforcement policy statement on personalized pricing, setting a new deadline of Sept. 25, 2026. The agency had previously invited electronic comments through Sept. 18, 2026.
The FTC said the proposal concerns personalized pricing, which it describes as the use of personal data to set prices based on how much a company believes an individual consumer is willing to spend.
Context and background
According to the FTC notice, the commission first invited public comments electronically on Aug. 19, 2026, with a deadline of Sept. 18, 2026. The new notice adds seven days to that window.
The source provided does not include details about the substance of the proposed enforcement policy statement, the reason for the extension, or any commission vote.
What happens next
Public comments on the proposed policy statement are now due by Sept. 25, 2026, according to the FTC.
Sources
Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.
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