California AG announces $2.75 million Disney privacy settlement over CCPA claims
California’s attorney general said Disney agreed to a $2.75 million settlement over alleged CCPA opt-out violations and must make its privacy controls more consumer-friendly.
California Attorney General announced a $2.75 million settlement with The Walt Disney Company over alleged violations of the California Consumer Privacy Act, or CCPA, according to the source brief.
The source describes the case as the largest CCPA settlement California had secured to date.
According to the research brief, the case grew out of a 2024 investigation into streaming services’ compliance with the CCPA. That review led to scrutiny of Disney’s practices and a lawsuit alleging the company did not properly honor consumers’ requests to opt out of the sale or sharing of their data. The brief says the alleged problem affected how opt-out requests worked across devices and accounts.
The settlement also requires Disney to change its opt-out process. The brief says the company must use different opt-out procedures depending on whether a consumer is logged into an account. If a consumer is logged in, the opt-out must apply across Disney’s streaming platforms tied to that account. If a consumer is not logged in or has no account, Disney may direct the person to log in or provide personal information to complete the request. If the person does not do that, the opt-out covers only the browser, device, application or profile Disney associates with that attempt.
Disney must also report its compliance efforts to the attorney general for three years, according to the source.
The brief says the matter is relevant to companies, including employers, subject to the CCPA and the California Privacy Rights Act, or CPRA.
No direct statement from Disney or the attorney general was included in the source material provided for this article.
What happens next is tied to Disney’s compliance obligations under the settlement, including the reporting requirement over the next three years.
Sources
Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.
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