Samsonite to acquire BÉIS in $178.5 million deal

By Atlas Watchline Staff · Corporate · August 13, 2026

Samsonite Group S.A. said it has agreed to acquire BÉIS, the travel and lifestyle brand founded by Shay Mitchell, in a deal expected to close in the fourth quarter of 2026.

Samsonite Group S.A. said Tuesday it agreed to acquire BÉIS, LLC, a travel and lifestyle brand founded by actress and entrepreneur Shay Mitchell, in a transaction expected to close in the fourth quarter of 2026.

Samsonite said BÉIS will continue to operate as a standalone brand after closing, with its current management team in place. The company said the deal will expand its presence in lifestyle bags and direct-to-consumer sales in North America.

Under the terms disclosed in the announcement, Samsonite will buy 85% of BÉIS for $178.5 million. Samsonite said the transaction implies a total enterprise value of about $210 million on a cash-free, debt-free basis, subject to a customary net working capital adjustment. It said the purchase will be funded with cash on hand and available borrowing capacity under its revolving credit facility.

Samsonite said BÉIS generated about $210 million in 2025 revenue and that the brand’s margins were attractive. The company also said lifestyle bag categories make up about half of BÉIS sales. BÉIS has more than 1.4 million followers on Instagram and more than 619,000 on TikTok, according to the release.

BÉIS was founded in 2018 and was incubated by Beach House Group, which Samsonite described as the majority shareholder. Mitchell agreed to roll over about half of her existing equity and keep a 15% ownership stake after the transaction closes. She will continue as founder and head of creative and design, while Adeela Hussain Johnson will remain CEO, the release said.

Samsonite said the transaction should have minimal impact on profitability when it closes, with possible operating efficiencies over time. The company said the acquisition is part of its effort to broaden its travel and lifestyle portfolio and improve digital capabilities.

The announcement listed BofA Securities as Samsonite’s financial adviser and Ropes & Gray LLP as its legal counsel. Raymond James was named as BÉIS’s financial adviser, with Granderson Des Rochers, LLP as legal counsel. The release also named legal counsel for Mitchell and for Hussain Johnson and Elizabeth Money.

Samsonite said the deal still needs regulatory approvals and other customary closing conditions before it can close. The company said it expects completion in the fourth quarter of 2026.

Sources

• PR Newswire release: Samsonite Group S.A. to acquire BÉIS

Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.

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