Corporate

Samsonite to acquire BÉIS in $178.5 million deal

Atlas Watchline · August 13, 2026

Key facts

What happened

Samsonite Group S.A. announced a definitive agreement to acquire BÉIS, LLC

Key facts

Why it matters

BÉIS was founded in 2018 by Shay Mitchell and incubated by Beach House Group

Key facts

The details

Samsonite said the acquisition will expand its travel and lifestyle portfolio and strengthen digital capabilities

Atlas Watchline

Read the full report

Samsonite Group S.A. said it has agreed to acquire BÉIS, the travel and lifestyle brand founded…

Read on Atlas Watchline

Read on Atlas Watchline