Regulatory

FTC seeks public comment on draft personalized pricing policy

Atlas Watchline · August 19, 2026

Key facts

What happened

The FTC announced it is seeking public comment on an enforcement policy statement regarding personalized pricing

Key facts

Why it matters

Personalized pricing is described as using personal data to set prices based on how much a…

Key facts

The details

FTC Chairman Andrew Ferguson said consumers expect listed prices to be the same for everyone

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The Federal Trade Commission is asking for public comment on a draft policy statement that says…

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