Topgolf names Black Clover as national uniform and retail partner in five-year deal

By Atlas Watchline Staff · Corporate · August 4, 2026

Topgolf said Black Clover USA will become its national uniform partner and official retail partner under a five-year agreement that starts this summer.

Topgolf said Monday that it signed a five-year partnership with Black Clover USA, naming the lifestyle brand its national uniform partner and official retail partner in the United States.

The deal starts this summer and runs through May 31, 2031, according to the companies. Topgolf said the partnership will reach nearly 40 million guests a year across all 102 Topgolf-owned and operated venues in the U.S.

Topgolf said Black Clover merchandise will be sold at venues nationwide and online at blackcloverusa.com, while also appearing in email campaigns, social posts and venue marketing across Topgolf's 28,000-plus digital screens.

The agreement includes a month-long game sweepstakes with $20,000 in prize value, with Black Clover as presenting partner. The companies also said they will support Make-A-Wish, Special Olympics and other community organizations through in-venue campaigns and activations. Black Clover will supply 10,000 co-branded hats for a national giveaway tied to a charitable initiative with one of Topgolf's charity partners.

Topgolf Vice President of Partnerships, Media & Licensing Rodney Ferrell said the deal is aimed at expanding Topgolf's cultural relevance and deepening community connection. He said Black Clover's 'Live Lucky' philosophy aligns with Topgolf's mission, according to the announcement.

Black Clover CEO Steve Lichtie said the partnership gives the company a chance to introduce the brand to millions of new guests and help more people discover its 'Live Lucky' message, the release said.

Topgolf described Topgolf Media Networks as its newly launched sponsorship, media and licensing division. The announcement said the partnership will be used across that unit as well as in venues and retail.

Topgolf said the rollout begins this summer. The companies did not provide a full schedule for the launch in the announcement.

Sources

• PR Newswire release: Black Clover USA and Topgolf announce 5-year marketing, retail and apparel sponsorship program

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