Storable survey: Many customers would leave after one bad AI experience

By Atlas Watchline Staff · News · August 26, 2026

A Storable survey says many U.S. consumers would switch companies after a single bad AI mistake and are more likely to blame the company than the technology.

Many U.S. consumers would walk away after one bad AI experience and would hold the company, not the software, responsible if the technology fails, according to a new Storable survey.

Storable released the report, The Quiet Hand-Off: America’s AI Audit, based on a national survey of 1,000 employed U.S. adults. The company said 48% of respondents would take their business elsewhere after a single bad AI experience. Another 38% said they would give a company only two or three chances.

On accountability, Storable said 47% of respondents would primarily blame the company if AI got something wrong, while 9% would blame AI itself. The report also said 64% of Americans have had AI take a real action on their behalf in the past six months. Examples included resolving customer service issues, booking appointments or reservations, sending messages they did not write and making purchases.

The company said half of respondents said AI is handling more of their lives than it did two years ago. When asked what matters most in AI-enabled issue resolution, 54% preferred having a human available to step in, compared with 27% who prioritized AI completing the task.

Storable says its software powers more than 33,000 self-storage facilities, along with thousands of marinas and RV parks. Taylor Yarbrough, vice president of product at Storable, said in the announcement that a wrong dinner reservation can be fixed by phone, but a payment gone out or a customer unable to access belongings at 9 p.m. on a Sunday are moments when a business is judged on its AI choices.

The report does not say when the survey was fielded beyond describing it as a national survey. The company’s announcement was published by PR Newswire on Aug. 26, 2026.

Sources

• PR Newswire: One AI mistake could cost brands nearly half their customers, new Storable research finds

Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.

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