Schall Brown & Schwartz says Planet Fitness investors may join securities suit
Schall Brown & Schwartz LLP says Planet Fitness investors may be eligible to join a securities class action tied to alleged misleading statements about pricing, growth and member joins.
Schall Brown & Schwartz LLP says Planet Fitness investors may be eligible to join a securities class action tied to alleged misleading statements about pricing, growth and member joins.
Schall Brown & Schwartz LLP said Aug. 3, 2026, that it is reminding investors about a class action lawsuit against Planet Fitness Inc. over alleged violations of federal securities laws.
The Los Angeles firm said the case covers investors who bought Planet Fitness securities between Nov. 6, 2025, and May 6, 2026. The press release says investors who purchased shares in that period may be entitled to compensation without out-of-pocket fees or costs.
Schall Brown & Schwartz said investors interested in serving as lead plaintiff should contact the firm by Sept. 14, 2026. The press release says the class has not yet been certified.
What the lawsuit alleges
According to the press release, the lawsuit accuses Planet Fitness of violating Section 10(b), Section 20(a) and Rule 10b-5 under the Securities Exchange Act of 1934.
The release says the complaint alleges the company failed to effectively roll out a national price increase on its Black Card offering, overstated its growth outlook and exaggerated its ability to drive new member joins with its existing market campaign.
Schall Brown & Schwartz said those alleged misstatements made the company’s public statements false and materially misleading during the class period. The release says investors suffered damages when the market learned the truth.
Background on the case
Schall Brown & Schwartz describes itself in the release as a national shareholder rights litigation firm. The firm said its attorneys have recovered over a billion dollars for violations of securities laws and corporate misfeasance.
The release also says a lead plaintiff acts as a representative party for other class members in directing the litigation. It says a person is not represented by an attorney until certification occurs.
Planet Fitness is listed on the New York Stock Exchange under the ticker PLNT.
What the firm said
The release directs investors who bought PLNT during the class period to contact Brian Schall and David Schwartz of Schall Brown & Schwartz in Los Angeles. It lists the firm’s address as 2049 Century Park East, Suite 2460, Los Angeles, CA 90067, and provides a phone number, website and email address.
The press release says it may be considered attorney advertising in some jurisdictions.
What happens next
Investors interested in seeking lead plaintiff status have until Sept. 14, 2026, to contact the firm, according to the release. The class has not yet been certified.
Sources
Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.
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