SBS urges Planet Fitness investors to contact firm in securities suit

By Atlas Watchline Staff · Legal · August 6, 2026

Schall Brown & Schwartz LLP said some Planet Fitness investors may have claims in a securities class action tied to alleged market disclosures.

Schall Brown & Schwartz LLP said in an Aug. 6 PR Newswire release that it is urging investors who bought Planet Fitness, Inc. shares between Nov. 6, 2025, and May 6, 2026, to contact the firm about a securities class action.

The release says the suit alleges violations of Section 10(b) and Section 20(a) of the Securities Exchange Act of 1934 and SEC Rule 10b-5. It also says the complaint accuses Planet Fitness of making false and misleading statements to the market.

The investor alert says the allegations include claims that Planet Fitness failed to roll out a national price increase on its Black Card offering effectively, overstated its growth outlook and exaggerated its ability to drive new member joins through its existing market campaign.

The release says investors who bought Planet Fitness securities may be entitled to compensation without out-of-pocket fees or costs.

Schall Brown & Schwartz described itself in the release as a national shareholder rights litigation firm. The notice names Brian Schall and David Schwartz as contacts and says the class has not yet been certified.

The release says lead plaintiff status is not required to participate in any recovery. It also points investors to a Sept. 14, 2026, contact date referenced in the title of the PR Newswire item.

Planet Fitness was identified in the alert by its New York Stock Exchange ticker, PLNT. The release did not include a company response.

Sources

• PR Newswire release

Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.

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