PiiPER launches baking products at Target and Walmart

By Atlas Watchline Staff · Corporate · August 4, 2026

PiiPER launched its debut baking products at Target and Walmart on Aug. 4, with more retailers set to follow later this month.

PiiPER launched its debut baking products at Target and Walmart on Aug. 4, with plans to roll out later this month to Kroger, Michaels and Amazon, according to a PR Newswire release from Dallas.

The debut collection includes buttercream frostings, edible glitter dust, color sprays and other baking and decorating items, the release said. PiiPER said it is positioning the products at mass-retail prices while aiming for scratch-baked flavor and bakery-quality finishes.

Co-founder Matthew Biggins said he was inspired after noticing that products on the shelf did not match his teenage daughter’s enjoyment of baking. He said the best-tasting products were either expensive or time-consuming to make from scratch, while other items looked dated.

Director of Product Development Ashley Vickery said the brand was designed to encourage younger generations to stop doomscrolling and get creative in the kitchen. She said the process should be as exciting as the finished product.

PiiPER also said three limited-time buttercream frosting flavors are planned for Target in the fall: Pumpkin Chai, Candy Corn and Caramel Apple. The release said those flavors will not contain artificial coloring.

The company said the products will be available at major U.S. retailers including Target, Walmart, Kroger, Michaels and Amazon starting this month. No other launch details were included in the release.

Sources

• PR Newswire release

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