Parks Associates schedules webinars on smart home and streaming video trends
Parks Associates says it will host two research webinars on smart home and streaming video markets, based on survey data from U.S. internet households.
Parks Associates says it will host two research webinars on smart home adoption and streaming video competition, aimed at executives in broadband, consumer electronics, networking, cybersecurity, digital media and streaming services.
The company said the webinars draw on quarterly surveys of 8,000 U.S. internet households and ongoing market trackers. It said the findings are intended to help industry leaders assess market growth, user churn and the product features shaping competition.
Smart home adoption, competition and growth
The first webinar, Understanding the Smart Home Market: Adoption, Competition, and Growth, was held Aug. 11 at 12 p.m. CT, according to the release. Parks Associates said 49% of U.S. internet households now own at least one smart home device.
The company said networked cameras and video doorbells continue to lead category growth. It also said artificial intelligence is creating new use cases in the smart home market.
Parks Associates said the smart home market is entering a new stage of growth, with AI, interoperability and customer experience becoming more important competitive factors.
Streaming video churn and loyalty
The second webinar, Streaming Video: Churn, Loyalty, and Competition, is scheduled for Sept. 24 at 12 p.m. CT. Parks Associates said it will cover video streaming and related markets.
The release said 91% of U.S. internet households subscribe to streaming services. It also said 71% have a smart TV, 49% have a smart speaker and 44% have a streaming media player.
What the company said
Daniel Holcomb, senior analyst at Parks Associates, said the smart home and streaming markets are entering new stages of growth. He said AI, interoperability and customer experience are increasingly important competitive differentiators.
Parks Associates, based in Plano, Texas, said it has more than 40 years of experience providing consumer and industry research, market forecasts and strategic analysis across connected technology markets.
What happens next
Parks Associates said registration is available at parksassociates.com/webinar-and-workshop. The release also identified Mindi Sue Sternblitz-Rubenstein as a contact for interviews or data requests at 972-490-1113.
Sources
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