Parks Associates says 51% prefer live TV and streaming bundles
Parks Associates said Sept. 1 that most U.S. internet households surveyed prefer video packages that combine live TV and streaming services.
Parks Associates said Sept. 1 that 51% of U.S. internet households prefer a video subscription package that combines live TV with their favorite streaming services.
The Plano, Texas-based research firm said the finding comes from its study, The New Live TV Model: Skinny Bundles, Sports, News. In the release, Parks Associates said 27% of U.S. internet households prefer a live-TV bundle paired with favorite streaming on-demand services, while 24% prefer a skinny bundle combined with favorite streaming services.
Parks Associates said the data points to continued interest in hybrid video packages that mix channel-based TV and streaming. It said 68% of streaming pay-TV subscribers, including users of YouTube TV, Hulu + Live TV, Fubo and DIRECTV Stream, find the idea of a skinny bundle appealing. The company defines a skinny bundle as a limited channel package focused on core content such as entertainment, sports or news, priced below traditional all-inclusive TV packages.
Michael Goodman, director of entertainment research at Parks Associates, said consumers are not necessarily choosing between live TV and streaming. He said many want both in one package, and that providers can offer more flexibility while making content easier to access. The release also said smaller channel packages combined with streaming services can provide a middle ground between traditional pay TV and streaming-only options.
Parks Associates said skinny bundles may help keep subscribers from canceling service entirely. The company said its research and its Streaming Video Tracker, which follows more than 400 streaming video services in North America, will be part of a webinar on Sept. 24 titled Streaming Video: Churn, Loyalty, and Competition.
The firm also said it plans to hold its ninth annual Future of Video: Business of Streaming conference on Nov. 17-18 in Marina del Rey, California. The release listed Mindi Sue Sternblitz-Rubenstein as the media contact.
Sources
Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.
View the Web StoryA visual, tap-through version of this reportThis is the AMP version of the article. Read the full article on Atlas Watchline.