OZOP says Ballislife HYDRO will enter North Texas with 125-store rollout
OZOP Energy Solutions said Ballislife HYDRO Sports Drink will expand into the Dallas-Fort Worth market through 125 convenience retail locations, with the rollout set to begin before the end of October 2026.
OZOP Energy Solutions said Ballislife HYDRO Sports Drink will expand into the Dallas-Fort Worth market through 125 convenience retail locations, with the rollout set to begin before the end of October 2026.
OZOP Energy Solutions announced Aug. 18 that Ballislife HYDRO has secured placement in 125 convenience retail locations in North Texas. The company said the move brings the drink into Texas and extends its relationship with the same national convenience retailer already carrying the product in other U.S. markets.
OZOP said the North Texas rollout will begin before the end of October 2026 and will initially include the brand’s three core flavors.
The release said the launch will be supported by point-of-sale materials, retailer communications and promotional programming. OZOP said the broader effort follows launches in Southern California, Chicago and Central Florida.
According to the release, Ballislife Drink, Inc. is a joint venture between Varon USA, the U.S. subsidiary of Varon Corp., and Ballislife, Inc. The release said the venture was formed in December 2025. It described Ballislife HYDRO as a non-carbonated, caffeine-free sports hydration drink formulated with electrolytes, B vitamins, beet root, L-theanine and beta-alanine.
Benjamin Schubert, chief executive officer of Varon Corp., said North Texas was one of the targets on the expansion roadmap and that 125 committed locations give Ballislife HYDRO an immediate presence. Ty Gilmore, chief revenue officer of Varon Corp., said the move deepens the brand’s presence within the same national retail network.
The release also said OZOP Energy Solutions and Varon Corp. are still completing customary pre-closing conditions tied to a previously announced transaction. It included a forward-looking statements disclaimer saying projected results can differ from actual results.
The North Texas rollout is scheduled to begin before the end of October 2026.
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