Little Bites launches contest to name new Mystery Muffin
Little Bites is asking fans to name its new Mystery Muffin in a social media contest that runs from Aug. 19 to Sept. 2.
Little Bites has launched a Mystery Flavor Contest for its new Mystery Muffin and is asking consumers to submit name ideas on Instagram or TikTok from Aug. 19 through Sept. 2.
The company said finalists will move through three fan-voted, bracket-style elimination rounds before the winner is revealed on Oct. 1.
Contest entries must be posted as comments on Little Bites’ announcement on Instagram or TikTok and include the hashtags #LBMysteryFlavor and #LittleBitesContest. The release included sample ideas such as “Butterfly Sunshine!” and “Dancing on Unicorn Clouds!”
The winner will receive a personalized celebration that includes a visit from the Little Bites Mystery Muffin Van, entertainment, Little Bites products and bragging rights, the brand said. It said no purchase is necessary.
The company said the Mystery Muffin is available now at grocery retailers nationwide for a suggested retail price of $5.69 per pack. The announcement was issued Aug. 19 from Irving, Texas.
Little Bites’ parent company, Bimbo Bakeries USA, said it owns the brand and has more than 20,000 U.S. associates and more than 50 U.S. manufacturing locations. The company said it is owned by Grupo Bimbo, which it described as the world’s largest baking company operating in 39 countries.
Rielly Whims, brand manager for Little Bites, said in the release that the contest is meant to celebrate fans and bring families together. Annie Meehan, senior director of marketing for Little Bites, said the Mystery Muffin deserves a name that is as special and imaginative as “the kid in all of us.”
Little Bites said the contest will remain open until Sept. 2, with the winner to be announced on Oct. 1.
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