La Pulga Tequila debuts 2026 TCU Horned Frogs collector’s bottle

La Pulga Tequila has unveiled a 2026 TCU Horned Frogs collector’s bottle and a boxed set that gathers all three commemorative bottles released since 2024.
Fort Worth-based La Pulga Tequila has announced a 2026 Horned Frogs Collector’s Bottle tied to TCU, along with a boxed set that includes all three commemorative bottles released since 2024.
The company said the Horned Frogs Three-Year Collection is limited to 100 individually numbered giftable sets and is sold only online at LaPulga.com for $179.99. La Pulga said the set brings together the sold-out 2024 purple-label edition, the 2025 black-label “blackout” edition and the new 2026 bottle.
The new bottle has a white label with TCU purple accents and a purple keepsake medallion around the neck. It also features La Pulga’s Horned Frog alebrije artwork, which the company said is inspired by Mexican folk art and symbolizes strength, luck and goodwill.
The bottle is part of La Pulga’s tie-in with TCU Athletics. The company said its “Official Tequila of the Horned Frogs” partnership includes premium hospitality areas at Amon G. Carter Stadium during football season and the Stuart Family Courtside Club at Schollmaier Arena during basketball season.
La Pulga said the commemorative bottle contains its blanco tequila and will be available for a limited time online and at select spirits retailers while supplies last. The company also said the boxed collection gathers the three annual releases in one package.
Co-founder Andrew De La Torre said in the release that the first two Horned Frogs bottles became collector’s items and that fans had been asking what would come next. He said the new white-label bottle gives this year’s edition “a fresh look.”
La Pulga said it was founded by Andrew De La Torre, Sarah Castillo and Stephen Slaughter. The company said its portfolio includes Blanco, 110 High Proof Blanco, Reposado, 110 High Proof Reposado, Añejo, La Pulga Mezcal, La Pulga Sotol and a limited-edition Double Barrel Reposado finished in Still Austin Red Corn Bourbon barrels.
The 2026 bottle is being sold for a limited time, and the 100 boxed sets are available only while they last through the company’s website.
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