KAYALI launches Boujee Kitty Caramel Milk in Dallas event
KAYALI marked the U.S. launch of Boujee Kitty Caramel Milk | 22 with an Old Hollywood-themed event in Dallas, the company said.
KAYALI celebrated the launch of Boujee Kitty Caramel Milk | 22 Eau de Parfum with an Old Hollywood-themed event in Dallas, the company said in a July 27 press release.
KAYALI said the fragrance is now available in the U.S. through Sephora, Sephora at Kohl's, and the brand's online channels. The release said the scent began as an April Fool's Day joke before fan reaction helped turn it into a real launch.
According to the release, the Dallas event drew almost 200 attendees, including beauty creators, celebrities, editors, and industry tastemakers. KAYALI said the experience included a custom step and repeat, a fragrance layering bar, a photobooth, specialty mocktails, calligraphy and engraving by Amy DuBois, magic by Anthony Dempsey, and entertainment from a locally renowned DJ and a 10-piece band.
The release named Broderick Hunter, Aminah Kandry, Ketra Beason, Dallas Cowboys Cheerleader Katherine Puryear, Olivia VanDerMillen, Gabriella Donovan Farias, and Desireé Hensley among the guests. KAYALI described the fragrance as a rich, creamy gourmand inspired by Mona Kattan's love for caramel.
The company said the scent includes notes of caramel milk, salted caramel, white chocolate, vanilla caviar, soft musk, and caramel santal. KAYALI also said the fragrance traces back to a fictional product called Kitten Musk | 41, which it teased on April Fool's Day in 2025 before later developing the idea into Boujee Kitty Caramel Milk | 22.
KAYALI said it was founded in 2018 by Mona Kattan. The release also referred to dsm-firmenich as a leader in nutrition, health, and beauty with a presence in nearly 60 countries and 30,000 employees.
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