Integrity partners with DTS Financial to expand agent growth

By Atlas Watchline Staff · Corporate · August 4, 2026

Integrity said its partnership with DTS Financial will combine its technology and support tools with DTS Financial’s community-focused model.

Integrity, LLC said Monday that it has partnered with DTS Financial, an Austin-based independent marketing organization, to expand agent growth and client service.

The agreement connects Integrity’s AI-enabled technology, training resources and operational support with DTS Financial’s people-first, community-focused approach. Financial terms were not disclosed.

Integrity said it will provide its technology platform and business support tools, while DTS Financial said it will keep its culture and leadership style in place.

Integrity is headquartered in Dallas and describes itself as a distributor of life and health insurance and a provider of wealth management and retirement planning solutions. DTS Financial, based in Austin, says it distributes life insurance and annuity products nationwide and is led by Bruno Castillo and Gardenia Alamillo.

DTS Financial said it focuses on strengthening agents through resilience, discipline, independence, inclusivity and character-building. It said Integrity’s tools can help agents prepare for client meetings and match clients with appropriate products and services.

Integrity said its IntegrityCONNECT® platform is an all-in-one technology and business growth engine. The company said the platform includes a leads system segmented by demographic, instantaneous health and life quoting and enrollment, and ongoing plan management. Integrity also pointed to Ask Integrity®, which it described as an AI-powered, voice-activated digital assistant that provides prompts, coverage recommendations and lifecycle reminders.

In the release, Integrity Co-Founder and CEO Bryan W. Adams said the deal reflects a commitment to character-driven leadership and trusted guidance. DTS Financial Founder and CEO Bruno Castillo said the partnership lets the company scale without compromising its values. DTS Financial President Gardenia Alamillo said the move will expand opportunities to work with peers and help make a difference in people’s lives. Patrick Bet-David, Founder and CEO of PHP Agency and Managing Partner at Integrity, said DTS Financial is improving the lives of clients and agents while advancing industry standards.

Integrity also said it helps millions of Americans protect their life, health and wealth through an omnichannel approach and noted awards including Newsweek’s America’s Greatest Workplaces, Inc.’s Power Partner and Business Intelligence Group’s AI Excellence Award. DTS Financial described itself as a financial services brokerage focused on helping individuals, families and business owners build and protect financial futures through life insurance, retirement strategies, financial education and wealth preservation.

The release did not say when the partnership would take effect beyond the Aug. 4 announcement. It also did not provide details on how the companies will structure the work between them.

Sources

• PR Newswire release

Editorial note: This article was prepared with AI assistance and includes source attribution for reader review.

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