Demotech briefs trucking group on online targeting research
Demotech said it presented research to the Machinery Haulers Association at its August safety conference in Lake Geneva, Wisconsin.
Demotech said it briefed the Machinery Haulers Association on research into online targeting and what it calls “tech-enabled litigation instigation” at the group’s Safety & Security Conference in Lake Geneva, Wisconsin, held Aug. 17-19, 2026.
The company said the presentation focused on transportation companies and insurers, which it said can face costly claims and disputes. In a PR Newswire release, Demotech described the effort as a previously covert online business model that uses artificial intelligence platforms to redirect traffic or searches in ways that can help secure contested or litigated claims.
The release said annual online advertising spend and traffic redirection focused on transportation is second only to insurance. It did not provide a methodology for that claim.
Joe Petrelli, Demotech’s co-founder and president, delivered the presentation, the company said. Petrelli said it was Demotech’s first presentation to TMHA and that attendees were “clearly taken back” by the breadth, depth and scope of the online targeting effort and by the dollar amount of litigation funding it said the effort attracted.
The release also quoted Sharon Petrelli, who said TMHA’s keynote speaker was David Heller of the Truckload Carriers Association. She said other presenters included Scott Cornell of LogistIQ, Curt Blades of the Association of Equipment Manufacturers and Winsome Lenfert of the Federal Motor Carrier Safety Administration.
Demotech included a company background section in the release. It said the firm was incorporated on Sept. 9, 1985, is based in Columbus, Ohio, and provides Financial Stability Ratings for property and casualty insurers, life and health insurers, and title underwriters. Demotech said its rating process was accepted by Fannie Mae, Freddie Mac and later HUD in 1989, and that it registered with the Securities and Exchange Commission on July 11, 2022, as a nationally recognized statistical rating organization in the class of insurance companies.
The company also outlined TMHA’s mission as a forum for discussion, education, networking and advocacy. It said the association serves flatbed, step-deck, drop deck and lowboy motor carriers that specialize in machinery and machinery-related commodities in the U.S. and Canada.
The release did not detail what happens next. PR Newswire published the story on Aug. 27, 2026.
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